Introduction
You know what makes the difference between just another ad and a real viral moment? Emotion. For Monoprix Tunisia’s anniversary, we set ourselves a bold yet simple goal: create videos that weren’t just watched they were felt, shared, and remembered. And guess what? It worked. Big time.
1. Knowing When and How to Speak Up
Knowing your audience is everything
Think about it: would you crack a chess joke to a friend who’s only into football? Probably not. Before shooting a single frame, we dove into our audience’s habits what they watch, like, and share. We found urban, hyper-connected viewers who scroll fast but stop for a good story. That’s when we knew exactly what emotional chord to strike.
Tailor-made for social media
No fluff. Just short, punchy, visually striking videos. Content built for Instagram, TikTok, and Facebook feeds. In short, we went where the attention is. You know those videos you find yourself watching without even realizing? That’s the vibe we were after.
2. A Video Series That Turned Heads
The first video: where the magic started
We kicked things off with a simple, heartfelt video focused on real people. No blockbuster budget just a strong concept: celebrate Monoprix’s birthday with the people who make it what it is. Viewers loved it. The result? Over a million views. And shares. Lots of them.
The second video: next-level reach
You know how momentum works? The buzz from the first video gave the second one wings. It surpassed the first: 1.1 million views. We kept the same ingredients emotion, authenticity with a little extra twist. When something makes you smile, don’t you want to pass it on?
CGI video: the visual showstopper
Now this one was the ace up our sleeve. A beautifully crafted CGI piece that looked straight out of a Pixar film. People were stunned. The comments? “Feels like a movie!” That’s the reaction we were aiming for.
CGI video: the visual showstopper
We couldn’t end the series without a proper thank you. But not just any thank you. We crafted a classy, almost poetic tribute to everyone who made the campaign a hit. A graceful curtain call, wouldn’t you say?
3. Results That Speak for Themselves
Over 2.1 million views across the videos
Thousands of heartwarming comments
Engagement rates way above average
Organic media coverage from major pages
Seriously who knew a birthday could go this big? When you hit the right emotional note, the sky’s the limit.
Conclusion
This campaign felt like lighting a candle and setting off fireworks. We led with emotion, told genuine stories, featured real people, and represented a brand with heart. And it resonated.
So, next time you’re planning a video for your brand, ask yourself: “Is this something people would want to share?” If the answer is yes, you might just have your next million-view hit.
FAQ
How long did it take to produce everything?
Roughly one week, from idea to launch.
How did you measure success?
We tracked views, yes but the real magic was in shares, comments, and organic engagement.
Was it a massive budget?
Not at all. It just proves that strong ideas and smart execution beat big budgets any day.
